All is INTERACTION. Interactions are going on all the time. All one can do is to PERCEIVE all that goes on in life as an interaction based on one polar perspective or another.
When we offer to others an interaction of selflessness, the result (whether directly experienced or not) is the upliftment of the other. Spiritual masters engage in this kind of interaction constantly. They constantly offer selfless interactions.
When we force or otherwise try to attract, or advertise for the selfish interaction of others, intending to draw others to our idea or cause, the result (whether experienced or not) is eventually ruin. This type of interaction seems to be most common among those with political power. Their ideas are almost never offered to the world, but rather sold. The result is always the same—ruin. Selfish interactions carry with them the curse of rape.